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Marks & Spencer has urged up to 18million customers to be on alert for scam calls and emails after hackers stole personal data during the damaging cyber attack.
The retailer admitted criminals have taken information including 'masked' payment card details used for online purchases - typically the last four digits of a card.
M&S said it does not hold full payment card details on its systems, which is why only partial numbers could have been stolen in the major hack three weeks ago.
Masked details cannot be used to make a payment, but scammers could still use the information to trick victims into handing over their full credit card numbers.
Bosses said other stolen data could include a name, email address, postal address, telephone number, date of birth, online order history and household information.
It comes after M&S chief executive Stuart Machin said yesterday that hackers had taken personal data but this 'does not include useable card or payment details'.
However, in the 'Cyber Incident FAQs' section of its website, the business clarifies that masked payment card details could be among the personal data stolen.
In a letter to customers, M&S operations director Jayne Wall urged people to be cautious and avoid giving out any personal details to unknown callers.
Customers walk past a Marks & Spencer store in Oxford Street in London yesterday
Empty shelves inside an Marks & Spencer store in Paddington, London, on April 29
She wrote: 'Unfortunately, the nature of the incident means that some personal customer data has been taken, but there is no evidence that it has been shared.
'The personal data could include contact details, date of birth and online order history. However, importantly, the data does not include useable card or payment details, and it also does not include any account passwords.'
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